Journal Of Brand ManagementSCIESSCI

英文簡介Journal Of Brand Management期刊介紹

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work?for consideration as per the?normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital Branding

期刊簡介Journal Of Brand Management期刊介紹

《Journal Of Brand Management》自1993出版以來，是一本管理學(xué)優(yōu)秀雜志。致力于發(fā)表原創(chuàng)科學(xué)研究結(jié)果，并為管理學(xué)各個領(lǐng)域的原創(chuàng)研究提供一個展示平臺，以促進(jìn)管理學(xué)領(lǐng)域的的進(jìn)步。該刊鼓勵先進(jìn)的、清晰的闡述，從廣泛的視角提供當(dāng)前感興趣的研究主題的新見解，或?qū)彶槎嗄陙砟硞€重要領(lǐng)域的所有重要發(fā)展。該期刊特色在于及時報(bào)道管理學(xué)領(lǐng)域的最新進(jìn)展和新發(fā)現(xiàn)新突破等。該刊近一年未被列入預(yù)警期刊名單，目前已被權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，得到了廣泛的認(rèn)可。

該期刊投稿重要關(guān)注點(diǎn)：

• 預(yù)計(jì)審稿時間：
• 管理學(xué)
• BUSINESS
• SCIE
• SSCI
• 中科院3區(qū)
• 非預(yù)警