Journal Of Business-to-business MarketingSCIESSCI

英文簡介Journal Of Business-to-business Marketing期刊介紹

This book first introduces the basic concept of business marketing, which is how companies can use market research, product positioning, channel selection, promotional strategies, and other means to push products or services to target markets, in order to meet customer needs and achieve enterprise value. On this basis, this book further analyzes the uniqueness and complexity of business to business (B2B) marketing, including the characteristics of target customer groups, differences in purchasing behavior, and targeted marketing strategies.

In order to respond to market changes and the needs of enterprise development, this book also elaborates in detail on the application of emerging marketing methods such as digital marketing, content marketing, and social media marketing in the B2B field, as well as how to use advanced technologies such as big data and artificial intelligence to improve marketing efficiency and effectiveness. Meanwhile, this book We also pay attention to the importance of business ethics and social responsibility in the marketing process, emphasizing that while pursuing economic benefits, enterprises should also pay attention to social benefits and environmental protection.

期刊簡介Journal Of Business-to-business Marketing期刊介紹

《Journal Of Business-to-business Marketing》自1992出版以來，是一本管理學優秀雜志。致力于發表原創科學研究結果，并為管理學各個領域的原創研究提供一個展示平臺，以促進管理學領域的的進步。該刊鼓勵先進的、清晰的闡述，從廣泛的視角提供當前感興趣的研究主題的新見解，或審查多年來某個重要領域的所有重要發展。該期刊特色在于及時報道管理學領域的最新進展和新發現新突破等。該刊近一年未被列入預警期刊名單，目前已被權威數據庫SCIE、SSCI收錄，得到了廣泛的認可。

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